What we actually do.

01

Websites

A site built from the ground up to be readable by search engines and by AI assistants — not retrofitted afterwards.

Most small-business sites are built to look right and optimized later, which is why the optimizing never quite works. Building the other way around is cheaper and faster: structured data, clean semantic markup, sensible URLs, and real page speed cost almost nothing when they go in at the start and cost a great deal to bolt on at the end. Sites are built on Astro and served as static files, so a page arrives as finished HTML rather than as a JavaScript bundle that has to run before anything is readable. That distinction is the whole ballgame for AI crawlers, most of which do not execute JavaScript at all.

What that includes

• Five pages, written and structured around what people actually search for
• schema.org structured data on every page, so machines can parse your services and service area
• Semantic HTML that renders without JavaScript — the actual test of whether an AI crawler can read you
• sitemap.xml, robots.txt, and llms.txt configured to invite crawlers rather than block them
• Fast by default: static Astro pages, no WordPress or page-builder bloat
• Svelte islands for genuinely interactive features, hydrated individually
• Google Business Profile and Search Console connected before launch
• Everything registered in your name — domain, hosting, and code stay yours

02

Local Search

Show up when someone nearby searches for what you do — on the map, in the pack, and on the page.

Local search is won on details most businesses never get around to: a Google Business Profile that is complete and correctly categorized, consistent name/address/phone data across the directories that actually matter, pages that name the towns you serve, and a steady flow of recent reviews.

What that includes

• Google Business Profile audit, correction, and category strategy
• Citation and directory consistency across the sources Google trusts
• Location and service pages that target real local intent
• Review generation that does not violate platform rules
• Local rank tracking by keyword and by map grid position

03

AI Visibility

Be the answer when a customer asks an AI assistant instead of typing into a search box.

When someone asks ChatGPT, Claude, Gemini, or Google AI Overviews for a recommendation, the assistant answers from what it can read and verify. Sites built only for human eyes frequently give these systems nothing usable — no structured data, no clear entity, no plain statement of what you do and where. The fix is unglamorous and highly effective.

What that includes

• Structured data so machines can parse your services, area, hours, and pricing
• Entity clarity — one consistent, corroborated description of who you are across the web
• Content written to be quotable and citable, not just readable
• llms.txt and crawler policy so AI systems are invited rather than blocked
• Baseline and ongoing tracking of which assistants mention you, and what they say

04

Technical SEO

The groundwork everything else depends on — crawlability, speed, architecture, and schema.

You can do everything else right and still lose to a site that loads faster and is easier to crawl. Foundations work is the least visible and highest leverage part of the job: it makes every future improvement compound instead of leak.

What that includes

• Indexing, crawl paths, redirects, and canonical audit
• Core Web Vitals and page speed
• Site architecture and internal linking
• JavaScript rendering and crawl-budget issues
• Migrations without losing rankings
• Analytics and Search Console configured so you can see what actually changed