Resources
Writing about how any of this actually works.
No gated PDFs, no email wall. If something here is useful on its own, that is the point.
Your Google Business Profile matters more than your website, and in the Tri-Lakes it matters more than that
Eight of the top ten local ranking factors come from your Google Business Profile. What the evidence supports, and why Tri-Lakes geography changes the math.
Fewer people will visit your website. That makes it more valuable, not less.
Zero-click searches hit 68% in early 2026, and AI Overviews cut clicks by more than half. What that changes about how a small business site should be built.
Why AI assistants skip your business — and what to do about it
When someone asks ChatGPT or Gemini for a local recommendation, three businesses get named and the rest are invisible. Here is what determines which group you are in.
How much does a website cost for a small business?
What agencies, freelancers, and DIY builders actually charge in 2026, with sources. Plus why a five-page build can be $500 and run on $10.44 a year.